Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online conte

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